Privacy Policy

At FOF Bike Tours (Falcons of Fitzrovia), we value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data when you visit our website https://fofbiketours.co.uk or book a tour with us.

Information We Collect

When you interact with our website or make a booking, we may collect the following information:

  • Personal Information: Your name, email address, phone number, and any details provided during the booking process.

  • Payment Information: Processed securely through our trusted payment partners (we do not store or have access to your full payment card details).

  • Booking Details: Date, time, and number of participants for your selected tour.

  • Technical Data: IP address, browser type, device information, and website usage statistics (collected via cookies or analytics tools).

  • Communication Data: Messages sent via our contact forms, email, or social media channels.

How We Use Your Information

We use your data to:

  • Process and confirm your booking.

  • Contact you with important tour updates or changes.

  • Send booking confirmations, invoices, or receipts.

  • Improve our website, services, and customer experience.

  • Respond to inquiries or customer support requests.

  • (With your consent) send marketing emails or special offers.

We will never sell or rent your personal information to third parties.

    We process your data under the following lawful bases:

    • Contractual necessity: To provide our tour and booking services.

    • Legitimate interests: To enhance our services and communicate with customers.

    • Consent: For optional marketing or newsletter subscriptions.

    Cookies and Analytics

    Our website uses cookies to provide a smooth browsing experience and help us understand how visitors use the site.
    Cookies may collect non-identifiable information such as your browser type and pages visited.

    We also use Google Analytics and other tools to improve our performance and marketing efforts.
    You can disable cookies in your browser settings if you prefer.

      Data Storage and Security

      We take data security seriously.
      Your personal information is stored securely on password-protected systems, and all online transactions are encrypted using SSL (Secure Socket Layer) technology.

      We retain your data only as long as necessary for business or legal reasons.

      Sharing Your Information

      We may share limited data with:

      • Booking and payment processors (e.g. Amelia, Stripe, or PayPal) for service delivery.

      • Analytics or marketing tools to understand site performance.

      • Legal authorities if required by law.

      All third-party partners comply with GDPR and UK data protection laws.

      Your Rights

      You have the right to:

      • Access the personal data we hold about you.

      • Request corrections or updates to your information.

      • Request deletion of your data (where legally permissible).

      • Withdraw consent to marketing communications at any time.

      • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

      To exercise these rights, contact us at info@fof.london

      Our website may include links to third-party websites (e.g. TripAdvisor or Instagram).
      We are not responsible for the privacy practices or content of those sites.

      Changes to This Policy

      We may update this Privacy Policy periodically to reflect changes in our services or legal requirements.
      Any updates will be posted on this page with a revised “Last Updated” date.

      Contact Us

      If you have any questions or requests regarding your personal information, please contact us:

      FOF Bike Tours
      7 Fitzroy Place, London, W1T 3BP
      📧 info@fof.london
      📞 +44 7386 326750