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PRIVACY POLICY
Last updated: 1 September 2026
FOF Bike Tours respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, make an enquiry or book one of our London e-bike tours.
By using our website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you provide directly to us when you make a booking, submit an enquiry, contact us or interact with our website.
This may include your:
- Name
- Email address
- Telephone number
- Booking and tour details
- Number of guests
- Information you provide in messages or enquiries
- Payment and transaction information
- Reviews, feedback or correspondence with us
We may also automatically collect certain technical information when you use our website, including your IP address, browser and device information, pages visited, referring website and information about how you interact with our website.
Where payment is processed through a third-party booking or payment provider, FOF Bike Tours may not directly receive or store your complete payment-card details.
How We Use Your Information
We use your personal information where necessary to operate our business and provide our services. This may include:
- Processing and managing tour bookings
- Communicating with you about your booking
- Responding to questions and enquiries
- Providing customer support
- Managing cancellations, amendments and refunds
- Improving our tours, website and customer experience
- Analysing website traffic and performance
- Preventing fraud, misuse and security issues
- Complying with legal and regulatory obligations
- Sending marketing communications where you have consented or where otherwise permitted by law
We will only use your personal information where we have a lawful basis to do so under applicable UK data-protection law.
BOOKINGS & PAYMENT PROVIDERS
When you make a booking through our website, your booking may be processed through a third-party booking platform or payment provider.
These providers may collect information necessary to process your reservation and payment. Their handling of your information is also governed by their respective privacy policies.
We encourage you to review the privacy information provided by any third-party service you use when completing your booking.
COOKIES
Our website uses cookies and similar technologies to help the website function correctly, understand how visitors use the site and improve our services.
Depending on your cookie choices, we may also use cookies for analytics and advertising purposes.
Cookies may collect information such as your device type, browser, IP address, pages visited and interactions with our website.
Where required, non-essential cookies will only be used after you have provided consent through our cookie-consent system. You can change or withdraw your cookie preferences at any time.
ANALYTICS & ADVERTISING
We may use third-party analytics and advertising services to understand website performance, measure marketing campaigns and improve how we communicate with potential customers.
These services may use cookies or similar technologies to collect information about visits and interactions with our website.
Where required by law, these technologies will only operate after appropriate consent has been obtained.
HOW WE SHARE YOUR INFORMATION
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate our business, including booking platforms, payment processors, website and hosting providers, analytics providers, marketing platforms and other suppliers supporting our tours.
We may also disclose information where required by law or where necessary to protect our legal rights, customers or business.
Service providers are only given access to information reasonably necessary to perform their services.
HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services, maintaining business and financial records, resolving disputes and meeting legal, tax and regulatory requirements.
When information is no longer required, it will be securely deleted or anonymised where appropriate.
HOW WE PROTECT YOUR INFORMATION
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data-protection law may give you rights regarding your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of certain processing
- Object to certain uses of your information
- Request transfer of your information where applicable
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details below.
You also have the right to raise a concern with the UK Information Commissioner's Office (ICO).
MARKETING COMMUNICATIONS
Where you have opted to receive marketing communications from us, we may contact you about FOF Bike Tours, new tours, experiences, news or special offers.
You can unsubscribe at any time by using the unsubscribe option contained within the communication or by contacting us directly.
Withdrawing from marketing communications will not affect essential communications relating to an existing booking.
THIRD-PARTY LINKS
Our website may contain links to third-party websites or services.
FOF Bike Tours is not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal requirements.
Any updated version will be published on this page with a revised "Last updated" date.
CONTACT US
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
FOF Bike Tours
7 Pearson Square
London W1T 3BP
United Kingdom
Email: info@fof.london
Telephone: +44 7386 326750