Travelling in London during the city’s busiest tourist seasons can be a real challenge. While most visitors are stuck in long queues, battling unpredictable British weather, whether scorching sun or sudden rain, and worn out from endless walking, you could be cruising comfortably on the most modern and efficient way to explore the city: a London Bicycle Tour.
Here are 7 reasons why a London Bike Tour should be on your to-do list this year.
1. Skip the traffic, explore more
London has some of the busiest traffic in Europe, with drivers spending an average of an insane 101 hours a year stuck on the roads! A bicycle offers the freedom to move through the city efficiently, using small, hidden streets and back routes. It’s not just a practical way to save time; it also lets you see London from a more personal and local perspective.
A London Bicycle Tour adds even more value, with professional guides sharing fascinating stories and historical insights, including spots tucked away in the city’s quietest corners. From the paths of Jack the Ripper in Whitechapel to the legendary Beatles crossing at Abbey Road, every stop reveals a piece of the city’s rich and unexpected historical landmarks.
2. Comfort in motion
The distances in London extend far beyond what can comfortably be explored on foot. Just central London alone covers approximately 45 km², and that doesn’t even include areas like Shoreditch — beloved by creatives and vintage lovers — or the elegant, royal serenity of Regent’s Park.
So, unless you’re ready to sacrifice your legs and break personal step-count records (only to wake up too exhausted to explore the next day), a bicycle is the way to go. A London Bicycle Tour covers all the city’s most picturesque spots — without the sweat, strain, or self-sacrifice.
3. Eco-consciousness in the city
Now more than ever, we need to be aware of our impact on the environment. Eco-tourism is no longer just a choice — it’s a necessity that should shape how we travel and explore the world.
London, one of the most visited cities globally, faces immense tourist pressure. Combined with heavy industrial and residential CO₂ emissions, this contributes to both environmental strain and public health concerns.
So instead of hopping on another crowded tourist bus, choose a London bicycle tour as your personal small, conscious change that makes a real difference. It all starts with our individual choices, both at home and while travelling.
4. Stop for the picture anytime
London is full of picturesque spots that are perfect for capturing unforgettable memories on your camera or phone. From iconic landmarks like Tower Bridge, Big Ben, and Buckingham Palace to hidden gems like colourful mews streets, peaceful parks, and vibrant street art walls, the city is a visual feast for any traveller.
However, many of these locations are too far apart to comfortably reach on foot, and buses can’t take you directly into places like the heart of Trafalgar Square or the quiet backstreets of Notting Hill.
That’s why a bicycle is the perfect way to explore – giving you the freedom to stop wherever inspiration strikes, snap the perfect shot, and experience London’s most photogenic corners up close. Whether you’re building your Instagram feed or collecting timeless memories, a London Bicycle Tour offers countless opportunities for beautiful photos, without the hassle of traffic or crowds.
5. Accessibility for all ages
When travelling with family, it’s important to choose an activity that’s accessible and enjoyable for everyone, from the youngest to the oldest in the group. Long walks between landmarks can be challenging for children, while older family members may find the distances difficult due to health or mobility concerns.
That’s where our Super73 e-bikes come in. Equipped with comfortable double seats, they’re designed to accommodate riders of all ages, from as young as 4 to as old as 80. No one gets left behind. By choosing a London bicycle tour instead of the alternatives, families can enjoy a shared experience that’s fun, inclusive, and effortless, making beautiful memories together while exploring the best of the city.
6. Healthy, active, adventurous
There’s always a debate between lazy tourism and active travel. While some people stick to their morning workouts even while on holiday, others fully embrace relaxation, indulging in treats and cheat meals without guilt.
The good news! Whether you’re the active type or someone who prefers a more laid-back approach, a London Bicycle Tour strikes the perfect balance. It offers just the right amount of movement to keep you energised and feeling good, without ever feeling like a workout.
So even if you decide to try that iconic deep-fried Mars bar, you’ll have earned it and you won’t feel guilty after this delicious detour.
7. Be the centre of attention
How many times have you paused to admire those aesthetic shots of cyclists gliding through the streets of London or the timeless charm of Oxford? Now it’s your turn to be part of that picture.
Super73 e-bikes aren’t just a ride — they’re a statement. With their bold, luxurious design, they turn heads wherever they go. Celebrities like A$AP Rocky, Jason Statham, Justin Bieber, Chris Hemsworth, Kid Cudi, Ryan Gosling, Avril Lavigne, and Jack Black have all been spotted riding them — and loving them.
The same Super73 model we use for our London Bicycle Tour even made a cameo in the Barbie Movie as part of Ken’s iconic Mojo Dojo Casa House.
So why not take the spotlight? Ride through London in style and become the centre of attention with FOF Bike Tours